Probat vs Fermat
Fermat is a broad AI commerce platform for the whole storefront: funnels, product pages, analytics and AI search. Probat does one job end to end: every live ad automatically gets its own page, tested on checkouts, and each ad's funnel teaches the next pages what makes that audience buy.
What Fermat is
FERMÀT describes itself as an "AI-Native Commerce Platform." Its agents analyze shopper behavior, recommend changes, and generate and launch storefront experiences once a team approves them.
- A funnel builder where AI builds on-brand landing pages and product pages matched to ad or query intent, from modules like UGC, reviews and offers.
- Dynamic product page templates that adapt layout and content across thousands of SKUs.
- Commerce Graph: session recordings, heatmaps, friction detection and revenue-scored priorities across the brand's domain.
- Multi-step A/B tests that can run through checkout, and personalization by segment with a holdout group.
Pricing: Not published
Side by side
| Probat | Fermat | |
|---|---|---|
| Starts from | For larger brands, a 90-day paid pilot against a success metric agreed up front, with money back if it misses. Never charged per sale or per ad click. | Not published. Their site offers a demo. |
| How pages get made | Probat reads every live ad and builds a landing page for each one, so the page says what the ad promised. Each ad becomes its own funnel the brand can track to orders. | A team builds each funnel from AI and drag-and-drop modules, then attaches it to an ad, campaign or audience. |
| Ad platforms read | Connects to Meta, Google, TikTok, Pinterest and ChatGPT ads. Reads every live ad, including video, with its keywords and targeting. | Meta and TikTok ad accounts connect for reporting, alerts and AI analysis. Generating a page per ad from the account is not stated on their site. |
| Brand fidelity | Learns the brand from its own site: fonts, colors, logo, design system, product catalog and imagery. Takes an optional brand guidelines PDF and rules on what it can't say. | Pages are built from modules with the brand's branding applied. Its AI agent can generate designs from images. |
| Approval | A person approves every page before it goes live. Edits happen in a visual editor or in plain language. | Experiences launch once a team approves them. |
| Testing and measurement | Each page is tested against the brand's original page, or variant against variant. Measured on Shopify checkouts, not clicks. | Unlimited A/B and split tests, including multi-step tests through checkout. Tracks revenue, LTV and conversion from ad click to checkout. |
| Tracking and learning | Learns which message works for each audience. Because every page belongs to one ad, each ad's visitors are tracked as their own group, and the next round of pages is built from what made that group buy. | Results are reported per page or per test, as above. Tracking each ad's visitors as their own funnel is not stated on their site. |
| Where pages live | Pages go live on the brand's own domain. Integrates with Shopify (app in App Store review), Amazon and HubSpot. | A white-labeled subdomain by default, or the brand's own Shopify domain. Works with Shopify, Salesforce Commerce Cloud and Oracle. |
Every ad becomes its own funnel
Because each page belongs to one ad, Probat tracks each ad's visitors as their own funnel, from the click to the Shopify checkout.
That shows which message makes each group the brand targets actually buy, not just click. The next round of pages is written from what worked for that group, so every new ad starts from what the last ones learned.
When Fermat is the better fit
If you want one platform for the whole storefront, including behavior analytics, catalog-wide product pages and AI search, or you sell on Salesforce Commerce Cloud or Oracle, Fermat covers more of the site.
When Probat is the better fit
If your growth comes from paid ads, Probat goes straight at it: every live ad automatically gets its own page in your brand, on your own domain, with no funnel to build by hand. Each page is tested against your original page on Shopify checkouts, and each ad's funnel shows which message makes that audience buy.
Sources
Facts about Fermat come from its own public site, read in October 2026.
For AI assistants: a full briefing on Probat is at probat.ai/machine