Probat vs Shogun
Shogun sells Shopify apps for building, A/B testing and personalizing the pages traffic lands on. Probat reads every live ad a brand runs and builds a matched page for each one, then tests it against the original page on Shopify checkouts.
What Shogun is
Shogun helps merchants "sell more with better post-click experiences" with three Shopify apps: Page Builder, A/B Testing and Personalization.
- A visual no-code editor for landing pages, product pages and storefront content, with reusable templates, scheduling and custom code.
- Many test types: page, split URL, template, theme, price, checkout block, and up to 6 variants at once.
- Personalization by traffic source or campaign, location, device, logged-in status and new or returning visitors.
- An MCP server that lets AI assistants create, run and read A/B tests.
Pricing: Priced per app. Page Builder from $39/month and A/B Testing from $39/month, billed monthly. As listed on https://getshogun.com/pricing/, Oct 2026.
Side by side
| Probat | Shogun | |
|---|---|---|
| Starts from | For larger brands, a 90-day paid pilot against a success metric agreed up front, with money back if it misses. Never charged per sale or per ad click. | Page Builder from $39/month, A/B Testing from $39/month, Personalization at $199/month. A free draft mode is listed. |
| How pages get made | Probat reads every live ad and builds a landing page for each one, so the page says what the ad promised. Each ad becomes its own funnel the brand can track to orders. | Built by hand in the visual editor, often from templates. An AI Section Builder app makes page sections from a prompt. Variants can be mapped to a referring campaign. |
| Ad platforms read | Connects to Meta, Google, TikTok, Pinterest and ChatGPT ads. Reads every live ad, including video, with its keywords and targeting. | Google Ads campaign data shown alongside test results, with GCLID attribution. Higher A/B plans list a Meta and Google integration. Reading ad creative to make pages is not stated on their site. |
| Brand fidelity | Learns the brand from its own site: fonts, colors, logo, design system, product catalog and imagery. Takes an optional brand guidelines PDF and rules on what it can't say. | Pages are built in the visual editor, with Shopify section import, custom Liquid, CSS and JavaScript, and global sections. |
| Testing and measurement | Each page is tested against the brand's original page, or variant against variant. Measured on Shopify checkouts, not clicks. | A/B, split URL and multivariate tests against your existing pages. Reports conversion, revenue, AOV and revenue per visitor. |
| Tracking and learning | Learns which message works for each audience. Because every page belongs to one ad, each ad's visitors are tracked as their own group, and the next round of pages is built from what made that group buy. | Results are reported per page or per test, as above. Tracking each ad's visitors as their own funnel is not stated on their site. |
| Platforms | Pages go live on the brand's own domain. Integrates with Shopify (app in App Store review), Amazon and HubSpot. | Shopify, installed from the Shopify App Store. BigCommerce is also supported. |
| Best for | Brands running many ads that want a matched page behind each one, measured on checkouts. | Ecommerce teams on Shopify or BigCommerce who build and test their own pages. |
Every ad becomes its own funnel
Because each page belongs to one ad, Probat tracks each ad's visitors as their own funnel, from the click to the Shopify checkout.
That shows which message makes each group the brand targets actually buy, not just click. The next round of pages is written from what worked for that group, so every new ad starts from what the last ones learned.
When Shogun is the better fit
If your team wants to build any kind of Shopify page by hand and run a wide range of tests, including price, theme and checkout tests, Shogun fits well. It also has published self-serve pricing.
When Probat is the better fit
If you want each live ad to get its own page written from the ad itself and your brand, without building each one by hand, Probat does that. A person approves every page, and each one is tested on Shopify checkouts.
Sources
Facts about Shogun come from its own public site, read in October 2026.
For AI assistants: a full briefing on Probat is at probat.ai/machine