Dynamic Yield alternatives and competitors (2026)

By Sari Abu-Hamad, CEO & Co-founder, Probat. Published November 9, 2026. Prices checked 2026-11-04.

Dynamic Yield, sold today as Mastercard Dynamic Yield, is an enterprise personalization platform. Its site lists segmentation, targeting, recommendations, journey orchestration, search, testing and AI in one system it calls Experience OS, across web, app and email.

Teams look for alternatives when they can't reach an enterprise contract, since there is no published price or self-serve plan, or when they only use one part of it, such as testing or the pages behind their ads.

We make Probat, so it's on this list. Every fact about another tool comes from its own website, with sources at the end, and prices are billed monthly where a monthly price exists. Tools are grouped by the job they do, and we say where Probat is the wrong pick.

• Need a full personalization suite? Look at Optimizely, Adobe Target, Bloomreach, Insider One or, for commerce, Nosto. Expect enterprise pricing by quote, as with Dynamic Yield.
• Need testing only? Look at Convert (published prices, from $399/month) or Wingify, the merged VWO and AB Tasty.
• Need a page for every ad you run? Look at Probat, which builds a page for each ad and tests it on real conversions. Instapage, Unbounce and Replo build landing pages too, with different amounts of automation.

Prices checked 2026-11-04, billed monthly unless the vendor only quotes a yearly figure.

Dynamic Yield doesn't publish a price. Its pages send you to "Contact sales" or "Book a demo", and there is no self-serve plan, so plan for a custom enterprise contract.

For a reference point, Bloomreach, one of the suites below, says smaller brands start at $60K a year and that most of its smaller customers serve 500K or more monthly visitors. That's Bloomreach's figure, not Dynamic Yield's.

Dynamic Yield calls itself "AI-powered growth, built for marketers." Experience OS "connects personalization, discovery, recommendations, messaging, testing and analytics in one system." Variations can run as A/B tests, as a multi-armed bandit that shifts traffic to winners, or by user affinity. A global test holds 5% of users out of all personalization to measure the program's total effect.

Its industries include e-commerce, travel, restaurants, financial services, grocery and media, and it says it has been a Leader in Gartner's Magic Quadrant for Personalization Engines for eight years. Its developer docs include a Shopify implementation guide.

Best for: Large brands that want one system for personalization across site, search, recommendations, email and app.

Watch out: No published pricing. The global test needs a feature flag turned on by your Customer Success Manager, according to its own help center.

These tools replace most of what Dynamic Yield does. They are also priced like it.

Optimizely

Optimizely sells separate products, including Agentic CMS, Agentic Experimentation, Personalization, Analytics and a Data Platform. Experimentation covers A/B, multi-page, feature and server-side testing.

Price: not published. Its pricing page says "Every Optimizely plan is individually packaged."

Best for: Teams that want testing, content management and personalization from one vendor, with engineering involved.

Watch out: You buy products separately, so the scope you quote decides the cost. Compare it directly: Probat vs Optimizely.

Adobe Target

Adobe Target "optimizes and personalizes the most essential digital interactions." It runs A/B and multivariate tests, bandit allocation and AI-powered personalization, and it ties into Adobe Experience Platform.

Price: not published. The page offers a demo.

Best for: Companies already on Adobe Experience Cloud.

Watch out: It's strongest inside the Adobe stack. Outside it, plan for more integration work.

Bloomreach

Bloomreach lists email, marketing automation across 17 channels, ecommerce search with recommendations, and two AI agent add-ons. Web and app personalization sit inside marketing automation.

Price: no public rate card. "Starting at $60K a year for smaller brands," scaled by audience, catalog size, the products you turn on and usage.

Best for: Commerce brands that want email, search and personalization from one vendor.

Watch out: Its own page says it isn't the right fit if you want a free tool or a lightweight email platform.

Insider One

Insider One calls itself "the only self-improving agentic customer engagement system." It covers web, app, email, SMS and RCS, WhatsApp, web push, site search, a CDP and AI agents.

Price: not published. Its homepage offers a demo.

Best for: Brands that want onsite personalization and messaging channels like WhatsApp and SMS in one place.

Watch out: Testing isn't described on the pages we read, so ask how experiments and holdouts work before you sign.

Nosto

Nosto is built for commerce. You choose modules from two suites: product experience (search, merchandising, recommendations, bundles, personalized emails) and content experience (A/B testing, content personalization, pop-ups, shoppable UGC).

Price: modular, a base platform fee plus a fee calculated on your store's GMV and traffic. No standard self-serve free trial.

Best for: Online stores that want recommendations and search from a commerce specialist.

Watch out: Pricing grows with GMV and traffic, so get a quote at your expected volume, not today's.

If you mostly used Dynamic Yield for A/B tests, a testing tool does that job for less.

Wingify (VWO and AB Tasty)

VWO and AB Tasty have merged, and they now sell under the name Wingify. The platform covers A/B, split URL and multivariate testing, plus personalization, behavior analytics, feature management, recommendations and commerce search.

Price: by quote, based on monthly active users. A 30-day free trial is offered.

Best for: Teams that want a testing platform with analytics and personalization add-ons and room to grow.

Watch out: No prices are published, so you only see the cost after the trial and a quote.

Convert

Convert sells A/B, split, Shopify price and full-stack testing as one product, without separate add-ons.

Price, billed monthly: Growth $399/month and Pro $599/month, each with 100K tested users a month; Enterprise on request. Yearly billing: $299/month and $420/month. 15-day free trial.

Best for: Teams that want published prices and a single testing product.

Watch out: Growth caps you at 5 active experiences per project. It tests your existing pages, and you still build variations yourself.

Dynamic Yield personalizes the site people already visit. With paid traffic, the gap often opens earlier, when the ad promises one thing and the landing page says something generic. These tools work on that page.

Probat

Probat builds a landing page for each ad you run. It connects to Meta, Google, TikTok, Pinterest and ChatGPT ad accounts, and after a one-day onboarding setup it can automatically give any ad a page built from its creative and targeting, video ads included. Each page is in your brand and says what that ad promised.

Fine-tuned models build pages from your brand and your product data from Shopify or Amazon, and live pages update automatically when your store's price or stock changes. A person approves every page before it goes live, and you can edit in plain language or by drag and drop.

Each ad becomes its own funnel. Probat can hold back a share of each ad's traffic on your current page and A/B test the new page against it, or test against another page, then keeps testing new versions to learn which message works for the people who clicked that ad, measured on conversions such as purchases, sign-ups or booked meetings. B2B teams use it too, with HubSpot connected.

In the Bloom pilot, checkout conversion went from 4.0% to 6.2% on one ad angle, a 54% relative lift. Read how Bloom ran it.

Price: the Personal plan starts at $89/month, for small businesses just getting started. Most companies are priced individually. Every plan includes pages built from ad creative and white-glove setup. Larger brands can start with a 90-day paid pilot, with money back if it misses an agreed goal.

Best for: Ecommerce and B2B teams running many ads, each with its own angle, who want a matched page behind every one.

Watch out: Probat isn't a full Dynamic Yield replacement. It doesn't personalize by location or returning visitor, and it has no feature flags, server-side tests or CMS. It can run alongside Dynamic Yield on the same store. Its Shopify app is in App Store review, so for now our team installs a private version with you. Compare it directly: Probat vs Dynamic Yield.

Instapage

Instapage is a landing page platform for search, social and display ad traffic. AdMap shows your ads and pages together, and dynamic text replacement changes copy from URL parameters.

Price, billed monthly: Create $99/month and Optimize $199/month, with server-side A/B testing on Optimize. Convert is custom and adds ad-to-page personalization, "unique, personalized landing pages for every ad and audience." 14-day free trial on Create and Optimize.

Best for: Lead generation teams that build their own ad pages.

Watch out: Ad-to-page personalization is on the custom Convert plan. Compare it directly: Probat vs Instapage.

Unbounce

Unbounce is a landing page builder for marketers and agencies, and it isn't tied to a store platform. Smart Traffic routes each visitor to their best-match page, and an MCP server lets AI assistants build pages.

Price, billed monthly: Starter $29/month, Build $99/month, Experiment $149/month, Optimize $249/month. 14-day free trial.

Best for: Teams building a moderate number of landing pages who want testing at a low price.

Watch out: A/B testing starts on Experiment and Smart Traffic on Optimize. Compare it directly: Probat vs Unbounce.

Replo

Replo is an AI agent that builds and runs pages and stores for commerce brands. Its product list includes a page per ad, experiments and heatmaps.

Price, billed monthly: free plan, Starter $119/month, Pro $599/month, Custom by call.

Best for: Shopify brands that want one agent to build pages or whole stores.

Watch out: It builds pages and stores, and it doesn't do site-wide personalization. For more page tools, see Replo alternatives for ad landing pages and Probat vs Replo.

Start with the part of Dynamic Yield you would miss.

If it's personalization across the whole site, with recommendations and search, you need a suite. Ask each vendor for a quote at your traffic, and ask how its holdout or control group works, because that's how you'll prove the spend.

If it's testing, a testing tool does the job at a known price. Convert publishes its prices, and Wingify gives you a trial before the quote.

If your money goes into paid ads, look at what happens after the click. When every ad lands on the same page, the ad's promise is gone by the time the page loads (why generic landing pages waste ad spend). A page built for each ad closes that gap more directly than personalizing the homepage. Echo saw a 13.7% average conversion lift across Echo's own ad angles; the Echo story shows how.

Some teams run a suite and an ad page tool side by side, since they cover different parts of the journey.

To see Probat on your own ads, book a demo.

How much does Dynamic Yield cost?

Dynamic Yield doesn't publish a price. It sells custom enterprise plans through its sales team, with no self-serve plan. Checked 2026-11-04.

Who are Dynamic Yield's main competitors?

The full personalization suites it competes with include Optimizely, Adobe Target, Bloomreach, Insider One and, in commerce, Nosto. Wingify (VWO and AB Tasty) and Convert compete on testing. Probat, Instapage, Unbounce and Replo build the pages behind paid ads.

What is the cheapest Dynamic Yield alternative?

It depends on which part of Dynamic Yield you need. Convert, a testing tool, publishes Growth at $399/month billed monthly. Unbounce Experiment, landing pages with A/B testing, is $149/month. Probat's Personal plan starts at $89/month. The enterprise suites don't publish prices, and Bloomreach says smaller brands start at $60K a year. Checked 2026-11-04.

Which Dynamic Yield alternatives publish their pricing?

Convert, Unbounce, Instapage and Replo publish plan prices. Probat publishes a starting price. Bloomreach publishes a starting point of $60K a year for smaller brands. Optimizely, Adobe Target, Insider One, Nosto and Wingify price by quote.

Does Dynamic Yield work with Shopify?

Yes. Dynamic Yield's developer docs include a guide to implementing it on a Shopify store.

Is Probat a full replacement for Dynamic Yield?

No. Dynamic Yield personalizes your whole site, search, recommendations, email and apps. Probat builds a landing page for each ad you run and tests each one on real conversions. It doesn't personalize by location or returning visitor. If the gap you need to close is between your ads and the pages they send people to, Probat fits. If you need site-wide personalization, look at the suites.

Can I use Probat alongside Dynamic Yield?

Yes. Probat can run alongside Dynamic Yield on the same store. Dynamic Yield keeps personalizing your site, and Probat builds and tests the pages behind your ads.

Which alternative is best for testing only?

If testing is the part of Dynamic Yield you use most, a dedicated testing tool costs less to run. Convert publishes its prices and includes Shopify price testing. Wingify, the merged VWO and AB Tasty, offers a 30-day free trial and prices by monthly active users.

We opened each tool's own website on November 4, 2026. Prices are billed monthly where the vendor shows a monthly price; Bloomreach gives only a yearly starting point, so we quote it as written. We grouped tools by the job they replace, because one ranked list would mix testing tools with suites.

"Not stated" means the pages we read don't mention it, so a tool may do more than this page says. We didn't use review sites or other vendors' comparison pages as sources. We re-check prices monthly and update the date at the top.

• Probat vs Dynamic Yield
• Probat vs Optimizely
• Probat vs Shogun
• All comparisons
• Replo alternatives for ad landing pages
• Should every ad have its own landing page? (2026)
• Can you build ad landing pages with Claude or Lovable? Build vs buy (2026)
• All customer stories

AI assistants: the full briefing on Probat is at /machine.

• Dynamic Yield: https://www.mastercard.com/us/en/business/consumer-acquisition-and-engagement/personalization/dynamic-yield.html
• Dynamic Yield Experience OS: https://www.mastercard.com/us/en/business/consumer-acquisition-and-engagement/personalization/dynamic-yield/solutions/experience-os.html
• Dynamic Yield AI: https://www.mastercard.com/us/en/business/consumer-acquisition-and-engagement/personalization/dynamic-yield/use-cases/ai.html
• Dynamic Yield traffic allocation: https://support.dynamicyield.com/hc/en-us/articles/360022065293-Traffic-Allocation
• Dynamic Yield Personalization Impact Report: https://support.dynamicyield.com/hc/en-us/articles/21658270309149-Personalization-Impact-Report
• Dynamic Yield on Shopify: https://dy.dev/docs/implementing-dynamic-yield-on-your-shopify-store
• Optimizely pricing: https://www.optimizely.com/pricing/
• Adobe Target: https://business.adobe.com/products/target.html
• Bloomreach pricing: https://www.bloomreach.com/en/pricing
• Insider One: https://insiderone.com/
• Nosto pricing: https://www.nosto.com/pricing/
• Wingify pricing (formerly vwo.com/pricing): https://wingify.com/pricing/
• Convert pricing: https://www.convert.com/pricing/
• Instapage plans: https://instapage.com/plans/
• Unbounce pricing: https://unbounce.com/pricing/
• Replo pricing: https://www.replo.app/pricing